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Data protection policy

The protection of your personal data is of particular importance to us, notwithstanding the statutory requirements about which we would like to inform you below. Naturally, we observe the statutory provisions of the Federal Data Protection Act (BDSG), the Telemedia Act (TMG), and the provisions of other data protection legislation.

What type of data is affected?

The subject matter of data protection is personal data. In accordance with § 3 Para. 1 of the Federal Data Protection Act (BDSG), this comprises individual details regarding the personal or material circumstances of a specific or identifiable individual. This includes, for example, information such as names, postal addresses, e-mail addresses or telephone numbers, as well as usage data such as your IP address where applicable.

What personal data is collected on the pages of this website that are available for you to access?

In order to use our website it is generally not necessary to enter personal data. However, in order to actually provide our services we may need personal data from you where applicable. This applies both when sending information material or fulfilling orders, as well as when responding to individual queries.

When you authorize us to provide a service or to ship goods, we only collect and store your personal information insofar as this is necessary in order to provide the service or to fulfill the contract. For this purpose it may be necessary to pass your personal data onto companies that we have appointed to provide the service or to handle the contract. These include, for example, providers, transport companies or other service operators.

Once the contract has been fulfilled in its entirety, your data is blocked, and subsequently deleted once statutory fiscal and commercial requirements have elapsed, insofar as you have not expressly agreed to further use of this data.

If you have registered for our newsletter using your e-mail address, we will continue to use your e-mail address for our own promotional purposes after the contract has been fulfilled, until such time as you cancel your subscription to the newsletter.

In order to optimize our website, we collect and save data such as the date and time at which a page was accessed, the page from which you accessed our page, and so on. This takes place anonymously, without personally identifying the user of the page. User profiles may be created using a pseudonym where applicable. Once again, no connection is made between the individual behind the pseudonym and the usage data collected. We also use cookies to collect and store the usage data. These are small text files that are saved on your computer and used to store statistical information such as the operating system, the program used to access the Internet (browser), IP address, the website previously called up (referrer URL) and the time. We collect this data purely for statistical purposes in order to further optimize our Internet presence and to make our Internet offers even more attractive. Collection and storage is entirely anonymized and pseudonymized so that you as an individual cannot be identified.

We observe the principle of utilizing data only for a specific purpose, and collect, process and store your personal data only for the purposes for which you disclosed this data to us. Your personal data is not transferred to third parties without your express consent, insofar as this is not required in order to provide the service or to fulfill the contract. Disclosure to state institutions and authorities entitled to receive such information is also only carried out in accordance with statutory requirements pertaining to disclosure or where we are obliged to provide information in accordance with a judicial ruling.

We also take data protection very seriously within our company. Our employees and the service providers who work for us are obliged to maintain confidentiality and to observe the provisions of data protection legislation.

What are my rights then in this regard?

You can, at any time and without stating a reason, obtain information free of charge regarding your data that is saved on our system. You can arrange to have your data that we have collected blocked, corrected or deleted at any time. You can also withdraw your consent for data collection and utilization at any time without stating a reason. To do so, please use the contact address specified in the legal notice. If you have any further questions regarding our information on data protection and the processing of your personal data, please do not hesitate to contact us at any time.

Please note that data protection provisions and the approach to data protection, e.g. in the case of Google or Facebook, may change at any time. It is therefore advisable and required to inform yourself on an ongoing basis of changes in the statutory provisions and in the current practice of companies such as Google and Facebook.

Who is my contact with regard to personal data?

Should you have any questions, comments or criticism regarding data protection when using our website, please contact:

VITA Zahnfabrik
H. Rauter GmbH & Co. KG
P.O. Box 1338
D-79704 Bad Säckingen, Germany

Telephone: +49 (0)7761-562-0
Telefax: +49 (0)7761-562-299
E-mail: datenschutz (at) vita-zahnfabrik.com
Internet: www.vita-zahnfabrik.com

We are happy to help.

Due to the rapid pace of Internet development and possible changes to the legal framework that may occur, we reserve the right to modify our data protection policy at any time in accordance with technical and statutory requirements.

You can view our data protection policy on the Internet at any time and print it out.

Can I use the contact information published here?

The use by third parties of contact information, which has been published in accordance with the statutory requirement to provide a legal notice, for the distribution of promotional and information material that has not been specifically requested is hereby expressly prohibited. The operators of these pages expressly reserve the right to take legal action in case of receipt of unsolicited promotional information, for example in the form of spam e-mails.

Data protection on Facebook / using the "Like" button

We utilize the plugins implemented on Facebook.com as provided by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. By using these plugins, such as the "Like" button, a connection is established with Facebook and data is transferred to the Facebook server. For users who are logged onto Facebook, this means that the usage data can be associated with their personal Facebook account. As soon as Facebook users who are logged on actively use the Facebook plugin (e.g. by clicking on the "Like" button or using the comment function), this data is transferred to their Facebook account and published. This can only be prevented by logging off from your Facebook account beforehand.

We do not have any exact information as to what data is stored and used by Facebook. As a user of the fan page, you must therefore assume that Facebook will store all actions you perform on the fan page in their entirety.

Clicking on the "Like" button provides Facebook with information on your IP address, processor type and browser version at the very least. Using your IP address, Facebook could, in conjunction with other data and your real name (if you have indicated this in your Facebook profile), be in a position to establish your identity and habits using this profile. If you always log onto Facebook with this user profile, Facebook could be in a position to obtain information, particularly with regard to your preferences, contacts and lifestyle.

In all other respects, the general terms and conditions of use of Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, are applicable (see https://www.facebook.com/terms.php).

With regard to data protection on Facebook, please note the following data protection information provided by Facebook Ireland Ltd: https://www.facebook.com/about/privacy/

Data protection policy regarding the use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). 
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. 
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. 
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html. 
Please note that on this website, Google Analytics code is supplemented by "gat._anonymizeIp();" to ensure an anonymized collection of IP addresses (so called IP-masking).

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