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  • Азербайджанский
    • Русский
    • Английский

Положение о конфиденциальности для www.vita-zahnfabrik.com

(hereinafter "Privacy Policy")

Content overview

    1. Subject matter of data protection and legal bases
    2. Server log data
    3. Functionality of the website
      a) Contact form / e-mail
      b) Newsletter, product-specific information emails and email campaigns
      c) Download short video and "Digital Dentures for Beginners" guide
      d) Registration for online courses (GoToWebinar)
      e) Question to experts / inclusion of the question in the FAQ overview of questions
      f) MyVITA access
      g) Online registration for VITA classes and training courses
      h) Online application and application by email
    4. Cookies
    5. HubSpot
    6. Web analysis
    7. Remarketing/Retargeting
    8. Embedded videos
    9. Additional services and content from third-party providers
    10. Links to our social media sites
    11. Recipients of personal data
    12. Data processing in third countries
    13. Duration of storage and deletion
    14. Your rights
    15. Our data protection officer
    16. Security
    17. Changes

    In the following, we would like to inform you about the relevant legal aspects of data protection when using the internet site https://www.vita-zahnfabrik.com/ (hereinafter also "website"),

    VITA Zahnfabrik
    H. Rauter GmbH & Co. KG 
    Spitalgasse 3
    79713 Bad Säckingen
    (Legal Information)

    (hereinafter also "we" or "VITA")

    as the owner.

    Your personal data is processed solely in accordance with the provisions of the data protection laws of the European Union, in particular, the EU General Data Protection Regulation (hereinafter "GDPR") and supplementary to the Federal Data Protection Act (hereinafter "BDSG") as well as other statutory provisions on data protection (together "privacy laws").

    If you would like to take a look the GDPR yourself, you can find it on the Internet at: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679.

    This Privacy Policy applies solely to the websites available at the domainshttps://www.vita-zahnfabrik.com/including all subdomains. For other VITA websites, only the data protection notices available on those pages apply.

    Otherwise, the following information does not refer to external websites of other providers to which links are provided from the website. The terms used in this policy, such as "personal data" or its "processing," correspond to the definitions in Article 4 of the GDPR. 

    1. Subject matter of data protection and legal bases

    The subject matter of data protection is the protection of personal data. Personal data means any information relating to an identified or identifiable natural person ("data subject"). Your personal data therefore includes any data that can be used to identify you, such as your name, address, telephone number or email address. Personal data also includes information that arises from the use of our web page, such as the beginning, end and scope of use, or your IP address.

    Personal data is also collected when you provide information for a new MyVITA user account or for executing a contractual relationship (e.g., booking in the VITA online shop) (contract data).

    Personal data are also collected to the extent that you enter information in your user profile (profile data) and transmit information and content to us as part of the user dialogue.

    We process your data only where permitted under an applicable law. We base the processing of your data on the following legal bases, among others:

    • Consent (Article 6 (1), sentence 1 (a) of the GDPR): We will process particular data only with your prior explicit and voluntary consent. You have the right to withdraw your consent to future processing at any time.
    • Performance of a contract or implementation of precontractual measures (Article 6 (1), sentence 1 (b) of the GDPR): We require certain data from you to initiate or fulfill your contractual relationship with VITA.
    • Compliance with a legal obligation (Article 6 (1), sentence 1 (c) GDPR): In addition, we process your personal data in order to fulfill legal obligations, e.g., regulatory requirements or commercial and tax-related retention requirements.
    • Safeguarding of legitimate interests (Article 6 (1) sentence 1 (f) of the GDPR): VITA will process certain data in order to safeguard its interests or those of third parties. However, this does not apply if your interests override the individual case.

    Please note that this is not a complete or exhaustive list of possible legal bases. These are merely examples designed to make the legal bases for data protection more transparent. For details on the legal basis for individual data processing activities on our website, please refer to the explanations in the following sections.

    2. Server log data

    You can visit the public part of our website, which is accessible without prior registration, without providing any personal information. The following information about your access can be collected when you visit our website:

    • The IP address of the requesting device
    • Pages and files viewed
    • The http response code
    • The size of pages and files viewed in bytes
    • The website from which you accessed our website (referrer URL)
    • Date, time and time zone of the server request
    • Browser type and version
    • Operating system of the requesting device

    We process this data on the basis of Article 6 para. 1, sentence 1, letter f of the GDPR for the purpose of providing the website, as well as ensuring the technical operation and security of our IT systems. In doing so, we pursue the interest of enabling and sustaining the use of our website and its technical functions. This data is automatically processed when you visit our website. You cannot use our website without providing this data. We do not use this data for the purpose of identifying you.

    The automatically collected data is usually deleted after 11 weeks, unless another legal basis intervenes. If the latter applies, we will delete the data after the other legal basis no longer applies.

    We cannot respond to an objection to the collection and storage of your server log data, as this data is absolutely necessary for the smooth operation of the website.

    3. Functionality of the website

                a) Contact form / e-mail

    In the "Contact" section in the footer of the website you can get in touch with us using a contact form. If you use the contact form, we collect and store the following data:

    • Email address
    • Subject:
    • Your individual message.

    You can also voluntarily tell us:

    • Last name
    • First name
    • Country,
    • Form of address
    • Postal address.

    If you contact us by email, we may process your voluntarily provided data for data like contact details or email address, for example.

    The data provided by you via our contact form or by email will be transmitted to us via a secure connection (for details see section 15). The collection, processing and use of your contact data is only for the purpose of recording and if necessary, answering your request. Data that is transmitted during communication via a contact form or email is processed on the basis of Article 6 (1) (b) of the GDPR, when it comes to the initiation or implementation of a contractual relationship, or on the basis of Article 6 (1) (f) of the GDPR. In the latter case, we have a legitimate interest in processing contact requests voluntarily sent to us.

    We will delete the data you provide as soon as the purpose for collection ceases completely, subject to the fulfillment of ongoing statutory retention requirements.

    Where your data is processed on the basis of legitimate interests, you can object at any time to the storage of your personal data. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it. To exercise your right to object to storage, please contact us in writing, by fax or by email.

    Please note, however, that if you communicate with us via contact form, and in particular by email, we cannot guarantee complete data security. In the case of confidential information in particular, we recommend that you send it using a secure transmission method, such as by post.

               b) Newsletter, product-specific information emails and email campaigns

    On our website, we offer you the opportunity to subscribe to our newsletter, regular informative emails with product-specific information (such as the VITA Update Messenger) and emails as part of email campaigns (hereinafter also referred to as "promotional emails"). In order to register for our promotional emails, it is sufficient for you to provide your email address.

    We use the double opt-in procedure to send promotional emails, that is, we will only send you promotional emails if you have previously given us your express consent that we should activate the relevant service. We will then send you a notification email asking you to confirm that you wish to receive our promotional emails by clicking on a link in the email. By completing this separate double opt-in procedure you have consented to receiving the newsletter.

    If you subscribe to the newsletter from the MyVITA area (see Section 3, letter f)), we do not have to use the double opt-in procedure since your email address was already confirmed via the verification link when you logged in to the members area for the first time. In this case, a single opt-in in the MyVITA area is sufficient (you simply click a checkbox).

    We only send promotional emails after you have signed up, meaning you have given your consent in accordance with Article 6 (1) letter a of the GDPR. Where the contents of our promotional emails are concretely defined when you subscribe to them, such contents are definitive for the scope of consent. Our promotional emails also contain information about our services, products, offers, promotions and our company.

    We log the registrations for our promotional emails in order to be able to document the registration process and consent given, in accordance with the legal requirements. The logging of the registration and the necessary processing of the data you enter when registering is carried out on the basis of our legitimate interests in accordance with Article 6 (1) letter f of the GDPR.

    If you no longer want to receive promotional emails from us, you can withdraw your consent at any time. To do this, simply send a message (e.g., email, letter) to the above contact address or datenschutz@vita-zahnfabrik.com. Of course, you will also find an unsubscribe link in every promotional email.

    We would like to point out that after the promotional emails have been sent, we will evaluate your user behavior with regard to our promotional emails. For this evaluation, the emails sent contain web beacons, also known as tracking/counting pixels, as well as correspondingly coded links. Web beacons are one-pixel image files that link to our website, and combined with coded links, enable us to evaluate your user behavior with regard to our promotional emails (open or click tracking). This is done by collecting technical information, e.g., about your browser, your system, your IP address and the time the email or the link was retrieved using web beacons and coded links that are assigned to your email address and linked to your own ID.

    Open tracking using web beacons is not possible if you have deactivated the display of images in your email program by default. In this case, however, our promotional emails will not be displayed to you in full, and you may not be able to use all of the functions. If you display the images manually, the tracking mentioned above will take place. You can only prevent click tracking by not clicking on links in the respective email.

               c) Download short video and "Digital Dentures for Beginners" guide

    On our website you also have the option of obtaining the “Digital Dentures for Beginners” guide and a video on the successful course “Digital Dentures for Beginners.” To do this, you will have to enter your email address in a form. You can also voluntarily give your first name, last name and the laboratory where you work. A corresponding download link will then be sent to the email address you have provided. You can then download the requested guide or video using the download link you received.

    Your personal data is processed in order to make the guide and video available for you to download and to carry out the associated contractual relationship with you (Article 6 (1) (b) of the GDPR) and to safeguard our legitimate interests in accordance with Article 6 (1) (f) of the GDPR. We have a legitimate interest in processing the data you provide in order to be able to constantly improve and optimize the functions offered to you, and to obtain an overview of the relevance of the guide and the course video.

    At any time, you may object to the processing of voluntarily provided data, which will be applied in the future, without giving any reason. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it.

                d) Registration for online courses (GoToWebinar)

    You also have the option of participating in webinars or live online courses (hereinafter referred to as “online courses”) on our website.

    To conduct online courses, we use the GoToWebinar service from the provider GoTo Technologies Ireland Unlimited Company, The Reflector, 10 Hanover Quay, Dublin 2, D02R573, Ireland (hereinafter "GoToWebinar").

    As part of the registration and participation in our online courses, the following categories of personal data are usually processed:

    • Information about the participant in the online course: mandatory data include first name, last name, email address; additional information to be provided on a voluntary basis: address data, telephone number, company, industry, job title.
    • Online course metadata: topic, description (optional), participant IP addresses, device/hardware information.
    • For recordings (optional): MP4 file of all video, audio, and presentation recordings; M4A file of all audio recordings; text file of the online meeting chat.
    • When dialing in by telephone: information on the incoming and outgoing telephone number, country name, start and end time; additional connection data as needed, such as the IP address of the device, can be stored,
    • Text, audio and video data: You may have the opportunity to use the chat, questions or survey functions in an online course as needed; your text entries will be processed to the extent that they are displayed in the online course and if necessary, logged. For the duration of the online course, the data are processed via the microphone of the terminal and the video camera.

    The personal data collected as part of the registration and participation in the online courses will be processed by us to provide the service you have requested and to carry out and process a registration you have made. The processing is carried out on the legal basis of the execution of the contract (Article 6 (1) (b) of the GDPR) and to protect our legitimate interests (Article 6 (1) (f) of the GDPR). We have a legitimate interest in optimizing our online courses and adapting our offer to be more specific and beneficial to the group of participants. If we want to record an online course in the event of admission, we will inform you in advance of processing and ask for your consent. The processing in this context is carried out in accordance with Article 6 (1) (a) of the GDPR.

    Where your data is processed to protect our legitimate interests, you can object at any time to the storage of your personal data. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it.

    You can revoke your consent to the recording of a webinar at any time, which will be applied to the future. In this case, we will delete the respective recording immediately. To exercise your right to object or withdraw, please contact us in writing, by fax or by email.

    We will delete the data you provide as soon as the purpose for collection ceases completely, subject to the fulfillment of ongoing statutory retention requirements.

    GoToWebinar processes your personal data on our behalf and on the basis of an order processing contract. As part of the data processing by GoToWebinar, the data may also be transferred to the USA to the parent company, GoTo Technologies USA, Inc. 333 Summer Street Boston, MA 02210, USA, and other affiliates. Any data transfers to the USA are based on EU standard contractual clauses.

    For more information about GoToWebinar and GoToWebinar's data processing, please see the provider's privacy policy at: https://www.goto.com/de/company/legal/privacy/international.

               e) Question to experts / inclusion of the question in the FAQ overview of questions

    On our website you have the opportunity to ask one of our experts a question about a product. If you use this question function, we collect and store the following data:

    • Email address
    • Product area,
    • Product group,
    • Product name,
    • Your individual message.

    You can also voluntarily tell us:

    • Last name
    • First name.

    The data you provide in the context of the question function will be transmitted to us via a secure connection (for details see Section 15). The collection, processing and use of your contact data is only for the purpose of receiving and answering your question.

    The processing of data transmitted as part of the question function takes place on the basis of Article 6 (1) (b) of the GDPR if it is about the initiation or implementation of a contractual relationship with you, or on the basis of Article 6 (1) (f) of the GDPR. In the latter case, we have a legitimate interest in processing questions voluntarily sent to us.

    We will delete the data you provide as soon as the purpose for collection ceases completely, subject to the fulfillment of ongoing statutory retention requirements.

    If necessary, your question and our answer will also be included in our FAQs in order to provide users with further information. In this case, we will only include your question in the FAQs, but will not publish any of your personal data.

    Where your data is processed on the basis of legitimate interests, you can object at any time to the storage of your personal data. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it. To exercise your right to object to storage, please contact us in writing, by fax or by email.

               f) MyVITA access

    We provide password-protected direct access to the profile data we have stored for every user who signs up for a MyVITA account. Here you can manage your profile data and promotional emails. Your account also gives you access to other services we provide, such as our e-tutorials and our media database, as well as the opportunity to download conformity declarations for our products. Required information is indicated by an asterisk (*) next to the input box on the signup form. This includes the following information:

    • Form of address
    • First name
    • Last name
    • Phone number
    • Language of correspondence
    • Company name
    • Address
    • Email address
    • Password

    This data must be provided for the conclusion and performance of the user agreement with us. Data is processed on the basis of Article 6 (1), sentence 1 (b) of the GDPR and Article 6 (1), sentence 1 (c) of the GDPR, provided that the data is stored in order to fulfill statutory retention requirements. We explicitly reserve the right to apply based on other legal basis.

    When you sign up for an account, you may voluntarily provide even further information not required for the signup process. This includes the following information:

    • Title,
    • Fax number
    • PO box address,
    • Website

    If you do not provide this information, we may not be able to provide all the services you require when you use our website.

    Voluntary information is stored on the basis of Article 6 (1), sentence 1 (f) of the GDPR, as we have a legitimate interest in processing the data you provide voluntarily so that we can deliver and continually optimize the functions in the MyVITA area. You can object to the processing of voluntary information at any time by deleting this data from your user profile.

    Depending on the service you are signing up for, additional data, such as your bookmarks, may be collected and linked to your profile data. In addition, when using the services in the MyVITA area, the personal data mentioned above under Section 3, letter f) during registration will be processed.

    You can ask to have your MyVITA account deleted at any time by sending a message to datenschutz@vita-zahnfabrik.com. Your profile and the stored content will be deleted or blocked immediately upon deletion of your user account (for further details, see Section 12).

                g) Online registration for VITA classes and training courses

    When you register for courses online in the Training Course area, you have the choice of creating an account, logging in or placing your order as a guest. You are not required to log in or create an account when placing an order as a guest. When placing an order via our web shop, the following mandatory information is usually processed, which can be recognized by the input field marked with an "*":

    • Form of address
    • First name
    • Last name
    • Phone number
    • Language of correspondence
    • Company name
    • Address
    • Email address

    If you pay by direct debit, your bank details (name of your bank, IBAN and BIC) are collected for this purpose as well. If you pay by credit card, the card number, expiration date, the card holder name and the security code are collected.

    We use the personal data you provide during online registration to process and complete the registration and payment transactions in the Training Course area.

    The applicable legal basis for these data processing operations is Article 6 (1) (b) of the GDPR. In order to process payment transactions, we may pass on your payment data to our payment service provider, who will process this data on our behalf for purposes of payment processing.

    You can also provide additional information, such as your title, on a voluntary basis; however, it is not required for completing the online registration process.

    Voluntary information is stored on the basis of Article 6 (1), sentence 1 (f) of the GDPR, as we have a legitimate interest in processing the data you provide voluntarily so that we can continually optimize our course offering. 

    Where your data is processed on the basis of legitimate interests, you can object at any time to the storage of your personal data. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it. To exercise your right to object to storage, please contact us in writing, by fax or by email.

    We will delete the information you provide in an order as soon as the purpose for collection ceases, unless we are required to retain the data for complete performance of contract (e.g., during ongoing statutory limitation periods) and subject to ongoing commercial or fiscal filing requirements (for further details, see Section 12).

                 h) Online application and application by email

    You have the option of using the online application function on our website or by e-mail to send us applications for vacancies or unsolicited applications. We process the information you have provided to us in connection with your application in order to assess your suitability for the position (or other open positions, if any), and to complete the application process. This includes, in particular:

    • Form of address
    • Title,
    • First name
    • Last name
    • Professional title
    • Language,
    • Address
    • Email address
    • Phone number
    • Application documents (e.g., CV, cover letter, references, etc.),
    • IP address.

    The legal basis for the processing of your personal data in this application procedure is, in particular, Section 26 of the German Federal Data Protection Act (BDSG) in conjunction with Article 6 (1) sentence 1 (b) of the GDPR and is done for the purpose of the preparation and if needed, implementation of a business contract. According to these laws, the processing of data is permissible insofar as necessary in conjunction with the decision regarding the initiation of an employment relationship. 

    Of course, your application with us is completely voluntary. However, if you choose to apply, you should provide the personal data necessary to establish an employment relationship. We will tell you what data we deem necessary (for example, by marking required fields in forms). Without this data, we cannot consider you in the application process.

    The optional additional information by the applicant is saved on the basis of Article 6 (1) sentence 1 (f) of the GDPR, as we have a legitimate interest in processing the additional information voluntarily provided by you for the purpose of carrying out the application process.At any time, you may object to the processing of voluntarily provided data, which will be applied to the future, without giving any reason. In this case, we will no longer process your data unless we can demonstrate that we have a legitimate interest or are otherwise required by law to store it.To exercise your right, please contact us in writing, by fax, or by email.

    If you have consented to the further storage of your personal data, we are authorized, on the basis of your consent (Article 6 (1) sentence 1 (a) of the GDPR), to include your data in our applicant pool and to process it in conjunction with application processes for future open positions at VITA. This also includes contacting you if you are being considered in such an application process.You may revoke your consent, if any, which will be applied to the future, without giving any reason.To exercise your right, please contact us in writing, by fax, or by email.

    If the data are required for legal prosecution after completing the application process, data processing may be used to safeguard legitimate interests in accordance with Article 6 (1) sentence 1 (f) of the GDPR. Our interest consists, in this case, of the enforcement of or defense against claims.

    Data from applicants are regularly deleted after six months, in the case of a rejection. If you have consented to further storage of your personal data, your data will be included in our applicant pool. The data will be deleted from there after a period of two years.

    If you are selected for a position in the context of the application process, the data from the online application system will be transferred to our personnel information system and processed there as necessary, for the establishment and implementation of the employment relationship.

    In addition, processing can be carried out by other recipients named in Section 10 under the conditions specified there. Your application data will be viewed by us after receipt of your application by the Human Resources Department, as well as the department responsible at our company. In principle, only those persons in the company who need this for the proper execution of the application process, have access to your data.

    4. Cookies

    The website uses cookies and similar tracking technologies, such as HTML5 storage (hereafter referred to as "cookies"), in order to optimize the website. Among other things, cookies help us to make the website easy to navigate and more user-friendly.

    Cookies are usually small identifiers that our web server sends to your browser and stores on your device, provided your default settings are configured accordingly. Cookies can be used to determine if your device has already communicated with us. In this way, they serve to improve the user experience for you and optimize our website by evaluating the use of our website. Cookies may be set by us or by third-party providers such as our partners for analytics, marketing and social media. The data processing is performed either on the basis of Article 6 (1) (f) of the GDPR or on the basis of Article 6 (1) (a) of the GDPR if you have expressly consented to the storage and use of cookies. Personal data can then be stored in cookies if this is technically necessary or if you have given your consent. We explicitly reserve the right to apply based on other legal basis.

    If you give us your consent to the use and storage of non-essential cookies (see Section 4 letters b, c and d below), you can revoke this at any time, which will be applied to the future in the cookie settings on this website.

     

    You can also technically prevent the storage of necessary cookies at any time by selecting “do not accept cookies” in your browser settings. Please refer to your browser's help feature for information about the technical management and deletion of cookies in your browser settings.

    In addition, you can also prevent the storage and use of all cookies by technical means using free browser add-ons such as "Adblock Plus" (adblockplus.org/de) in combination with the "EasyPrivacy" list (easylist.to).

    However, if you prevent all cookies from being stored, this may lead to limited functionality of the website.

    a)     Necessary cookies

    We use the following necessary cookies on our website for the functioning of our website, which we have a legitimate interest in storing, as otherwise we would not be able to offer our website with certain basic functionalities (e.g., you would have to make new website settings every time you change pages):

    The storage and use of necessary cookies is done on the basis of Article 6 (1) (f) of the GDPR. You can only deactivate necessary cookies via your browser settings or browser add-ons. For further details, please refer to the preceding passage. This can lead to limited functionality of our website.

    b)    Preference cookies

    Additional cookies that are not necessary for use of the website, but fulfill important tasks. They allow convenient surfing on our website. For example, preference cookies allow a website to remember information that affects the way a website behaves or looks, such as pre-filled forms, your preferred language or the region you are in.

    Preference cookies are stored and used, provided you have given us your consent, on the basis of Article 6 (1) (a) of the GDPR. For further details, please refer to the above passages under Section 4. You can revoke this consent at any time, which will be applied to the future in the cookie settings of this website.

    c)     Statistical cookies

    Statistics cookies help us to better understand how visitors interact with our website and our content by evaluating usage information. We also use cookies from third-party providers for this purpose, which may enable them to receive information about your usage behavior and use it for their own purposes (see Section 5). Please also visit the third-party provider websites for more information on their use of cookies.

    If you have given us your consent, statistical cookies are stored and used on the basis of Article 6 (1) (a) of the GDPR. For further details, please refer to the above passages under Section 4, as well as the following Section 5. You can revoke this consent at any time, which will be applied to the future in the cookie settings of this website.

    d)    Marketing cookies

    For the use of marketing services (see Section 6), possibly to link to social media offers in particular and to integrate content and functions from third-party providers (see also Section 7 f.), we also use cookies from third-party providers, which enable them, for instance, to receive information about your usage behavior and use it for their own purposes. Please also visit the third-party provider websites for more information on their use of cookies.

    The storage and use of marketing cookies is done on the basis of Article 6 (1) (a) of the GDPR, insofar as you have given us your consent. For further details on data processing and the purposes pursued with it, please refer to the above passages under Section 4 and the following descriptions of the individual services and functions under Section 7 ff, which are based on the use of such cookies. You can revoke your consent at any time, which will be applied to the future in the cookie settings of this website.


    5. HubSpot

    Privacy policy regarding the use of HubSpot

    General information on HubSpot

    HubSpot is primarily used for customer care and as a service software (management of customer inquiries from different channels), ticketing system, feedback, satisfaction and other surveys.

    Contacting us

    1. When contacting us (via contact form or e-mail), the information provided by the user will be processed to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR.
    2. User information may be stored in our customer relationship management system and marketing automation platform ("CRM & Marketing System") or comparable request organization.
    3. We use the CRM, registration and marketing automation system "HubSpot" from the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge,MA 02141, USA) with subsidiaries in Ireland(OneDocklandCentral,Dublin1,Ireland) and Germany (Am Postbahnhof 17, 10243 Berlin) on the basis of our legitimate interests (efficient and fast processing of user inquiries, applications and optimization of our online offer). For this purpose, we have concluded a contract with HubSpot with so-called standard contractual clauses in which HubSpot undertakes to process user data only in accordance with our instructions and to comply with EU privacy standards.
    4. You can find further information on HubSpot privacy guidelines at https://legal.hubspot.com/de/dpa andhttps://legal.hubspot.com/de/privacy- policy.
    5. Our signup service allows visitors to our site to learn more about our business, download content, and provide their contact information and other demographic information. This information is processed on servers of our software partnerHubSpot.They can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this Privacy Policy. We use all collected information exclusively to optimize our marketing.
    6. We delete the requests if they are no longer necessary. We review necessity every two years. We store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. In the case of legal archiving obligations, the data is deleted after the storage obligations have expired (6 years for commercial law and 10 years for tax law).

    Registration via our forms

    Double opt-in procedure: Registration using our forms involves a double opt-in procedure.This means that you receive an email after registration in which you are asked to confirm your registration.This confirmation is necessary so that no one with foreign email addresses can register. In accordance with legal requirements, registration with forms is logged so that the registration process can be proven. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

    Privacy policy for the use of Hubspot Consent System

    This website stores cookies on your computer.These cookies are used to collect information about your interaction with our website and to enable us to remember you. We use this information to improve your website experience and to create analytics and metrics about our visitors to this website and other media sites.

    For additional information, please see the cookie settings below.

    Disclaimer

    If you decline, your information will not be collected when you visit this website.A single cookie is set on your browser to remember that you do not wish to be tracked.

    Use of necessary cookies

    These cookies are necessary for the website and cannot be switched off in our systems.They are usually set only after actions where you request a service, e.g., setting your privacy preferences, logging in or filling out forms.

    hs_opt_out

    This cookie is used by the Opt-in Privacy Guidelineto ask the user to accept cookies again

    This cookie is set to enable visitors to select cookies to deactivate

    It contains the string “Yes” or “No”

    This cookie can be used to set the website so that the tracking code does not send any information to HubSpot

    13 months
    hs_d_not_tracking

    The setting of this cookie differs from the deactivation of cookies, as it is still possible to send anonymous data to HubSpot

     

    It contains the string "Yes"
    13 months
    hs_initial_opt_

    This cookie is used to prevent banners from being displayed every time visitors visit our website in strict mode

    It contains the string “Yes” or “No”
    seven day
    hs_cookie_cat_pref

    This cookie is used to always show visitors the same version

    of anA/B test page that was displayed before

    It contains the ID of the A/B test page and the ID of the variants selected for the visitor
    At the end of the session
    <id> key

    When you visit a password-protected page, this cookie is set so that future visits to the page with the same browser do not require a login

    The cookie name is unique for each password-protected page

    It contains an encrypted version of the password so that future visits to the site do not require the password again
    14 days
    hs-messages-is-open

    This cookie is used to determine and store whether the chat widget is open on future visits

    It is set in the visitor's browser when they start a new chat, and is reset to close the widget after 30 minutes of inactivity.
    It contains the Boolean value True if present
    After 30 min
    hs-messages-hide-welcome- message

    This cookie ensures that the welcome message does not appear again for one day after it has been closed

    It contains the Boolean value True or False
    one day
    hsmem

    This cookie is set when a visitor logs into a HubSpot-hosted website

    It contains encrypted data that identify themembership user if he or she has just logged in
    one year
    hs-membershem-csrf

    This cookie is used to ensure that content membership loginscannot be falsified

    It contains a random string of letters and numbers used to verify that a membership login is authentic
    At the end of the session
    hs_langswitcher_choice

    This cookie is used to store the language selection of the visitor if pages in multiple languagesare called up

    It is set when an end user selects a language from the language switcher and is used as the language preference to redirect the user to websites in their selected language in the future, if available

    It contains a colon-delimited string with the ISO639 language code selection on the left and the private top-level domain on the right.An example is “DE-DE:hubspot.com"

    two years

     

    Use of Analytics cookies

    These are non-essential cookies controlled by the cookie banner. If you are a visitor to a HubSpot-powered website, you can opt out of these cookies by not providing consent

     

    hstc

    The main cookie for visitor tracking

    It contains the domain, the user token (utk), the first timestamp (of the first visit), the last timestamp (of the last visit), the current timestamp (for this visit) and the session count (increases with each subsequent session)
    13 months
    hubspotutk

    This cookie tracks the identity of a visitor. This cookie is passed to the HubSpot software when a form is submitted and is used when de-duplicating contacts

    It contains an opaque GUID to represent the current visitor
    13 months
    hssc

    This cookie tracks sessions

    It is used to determine whether the HubSpot software needs to increase the session count and timestamps in the hstc cookie

    It contains the domain, the number of page views (viewCount, increments with each page view in a session) and the session start timestamp

    30 minutes
    hssrc

    Whenever the HubSpot software changes the session cookie, this cookie is also set. This is used to determine whether the visitor has restarted the browser

    If this cookie is not present when HubSpot manages cookies, it is considered a new session

    It contains the value "1" if present
    At the end of the session

    6. Web analysis

    Google Analytics

    If you have consented to this, we use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

    Google Analytics uses cookies. The information generated by the cookie about your use of our website is usually transmitted to a Google server in the USA and stored there. The legal basis is Article 6 (1) (a) of the GDPR as the data processing is done on the basis of your consent. We explicitly reserve the right to apply based on other legal basis. Any data transfers to the USA are subject to the EU standard contractual clauses concluded with the Google parent company Google LLC.

    On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. Pseudonymous usage profiles can be created from the processed data.

    IP anonymization is always enabled when we use Google Analytics. This means that the IP address of the users is truncated by Google within member states of the European Union (EU) or in other contracting states of the Agreement on the European Economic Area (EEA). Only in exceptional cases will the full IP address be sent to a Google server in the US and truncated.

    The data is deleted as soon as it is no longer needed for our collection purposes. In our case, data is usually deleted after 14 months.

    You can revoke any consent you may have given to the use of Google Analytics via the cookie settings on our website at any time (see the above Section 4). You can also technically prevent the storage and use of cookies by making the appropriate browser settings or browser add-ons (see the above Section 4). You can also prevent the collection of the data generated by cookies and of data related to your usage of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

    For more information about how Google uses data as well as settings and opt-out options, visit Google's websites here:

    7. Remarketing/Retargeting

          a) Facebook pixel

     

    We also use services from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter "Meta") on this website, such as the Facebook pixel, for retargeting/remarketing purposes.

    When you visit our website, and if you have given us your consent, a direct connection is established between your browser and the Meta server via the Facebook pixel. Meta receives the information that you have visited our website, and we can make our Facebook activities more effective, for example, by only displaying posts or ads for visitors to our website. In addition, the Facebook pixel enables us to analyze the use of this website and to place advertisements for content and offers that may be of interest to you. The data collected is only transmitted to Meta in encrypted form and is anonymous to us, i.e., we cannot see the personal data of individual users. We do not use the "extended matching" function of the Facebook pixel.

    You can find more information about the Facebook pixel, the type, scope, purposes, legal bases and options to object to data processing by Meta, as well as your setting options to protect your privacy in Meta's data protection declaration at https://www.facebook.com/about/privacy/and at https://www.facebook.com/business/‌learn/facebook-ads-pixel.

    You can revoke your consent to our storage and use of cookies for retargeting/remarketing purposes at any time, which will be applied to the future via the cookie settings on our website. In addition, you can technically prevent the storage and use of marketing cookies by means of appropriate browser settings or browser add-ons (see the above Section 4).

    8. Embedded videos

    Videos from YouTube are used on our website. This service is provided by the companies listed below (hereinafter also "third-party providers"). The data processing takes place on the basis of your consent (Article 6 (1) (a) of the GDPR) if you have given it to us, and otherwise on the basis of our legitimate interest (Article 6 (1) (f) of the GDPR). Our legitimate interest consists of the economic operation of our website and the optimization of our entire online offer. We explicitly reserve the right to apply based on other legal basis.

    • YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google" or "YouTube").

    The YouTube videos included on this website, which are stored at http://www.youtube.com and can be played directly from our website, are embedded in "enhanced privacy mode." According to YouTube, this means that if you do not play the videos, you will not be transferring any information about yourself as a user to YouTube. When you call up the embedded video, a connection to the servers of the provider YouTube is established and certain information (e.g., your IP address) is sent to the provider, even if you are not logged into it. We generally do not receive information about the nature and extent of the data collected by YouTube and have no influence on its use. If you have given us your consent, the YouTube services can also be used for retargeting/remarketing purposes (see details under Section 6).

    Please refer to the third-party provider's privacy policy for more information regarding the purpose and scope of data collection, further processing and use by the third-party provider, as well as your corresponding rights and the available settings for protecting your privacy:

    If you do not want the third-party provider to associate your visit to our website to their local user account, you must log out of the third party provider's service before visiting our website. Even if you are not registered with the third-party provider, websites with videos may send data to the third-party provider via the use of cookies, which the third-party provider can use, e.g., for the creation of an anonymized/pseudonymized user profile.

    You can revoke any consent you may have given to the storage and use of cookies in connection with the embedded videos in the cookie settings of our website (see Section 4 above). Furthermore, you can technically prevent the storage and use of cookies at any time by making the appropriate browser settings or browser add-ons (see above in Section 4).

     9. Additional services and content from third-party providers

    We also use integrations from third-party providers on our website in order to integrate their content and services, e.g., maps (hereinafter “content”). Your data will be processed on the basis of your consent (Article 6 (1) (a) of the GDPR).

    The third-party providers of this content are always informed of your IP address when you use the content, since they would not be able to transfer the content to your end device without the IP address. The IP address is required to display the content. Third-party providers can also place cookies on your device.

    To display maps, we use the "Google Maps" service from the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include in particular, IP addresses and location data, but these are not collected without your consent (usually through appropriate device settings).

    You can deactivate the loading of the integrations or their storage and use of cookies in the settings of your browser or by means of browser add-ons, such as "Adblock Plus" (https://adblockplus.org/de/) in combination with the "EasyPrivacy" list (https://easylist.to/), (see the above Section 4); we would like to point out to you, however, that in this case you may not be able to use all functions of our website.

    For more information about Google's data usage, as well as settings and Google's opt-out options, please visit Google's websites at the links below:

    10. Links to our social media sites

    On our website you will find links (hyperlinks) to our presence on the social networks and platforms Facebook, Instagram, Twitter, YouTube, Xing and LinkedIn. These services are provided by the companies listed below (hereinafter also “third party providers”):

    • Facebook is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta"),
    • Instagram is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta"),
    • Twitter is operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"),
    • YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google" or "YouTube"),
    • Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany ("Xing"),
    • LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

    The purpose and scope of the data collection and the further processing and use of the data by Meta, Twitter, YouTube, Xing and LinkedIn, as well as your rights in this regard and the available setting options for protecting your privacy, can be found in the data protection information of the third-party providers:

    If you do not want a third-party provider to be able to associate clicking on a link leading to their offer with your user account there, you must log out of the respective service before clicking on such a link. Even if you are not registered with the third-party provider, data can be sent to the third-party provider after you click on a link using cookies.

    11. Recipients of personal data

    Within our company, only those people who need it for the purposes mentioned in each case have access to your personal data. 

    We will only share your personal data with external recipients where it is necessary for fulfilling or processing your request, where you have given us your consent to do so or where another form of legal permission applies.

    External recipients include:

    • Processors: These are service providers that we use for the provision of services, for example, for the technical infrastructure and maintenance of our website. These processors are carefully selected and regularly reviewed by us to ensure that your privacy is safeguarded. These service providers may only use your data for the purposes specified by us and according to our instructions. We are entitled to use such processors according to the provisions of Article 28 of the GDPR.
    • Public authorities: These include regulators, government institutions and other public-sector entities, such as supervisory authorities, courts, prosecutors or tax authorities. Personal data will only be transferred to such public authorities for legally compelling reasons. The legal basis for such a transfer may be Article 6 (1), sentence 1 (c) of the GDPR.
    • Private entities: Service providers and assistants, such as accountants or auditors, to whom data is transferred on the basis of a legal obligation or to protect legitimate interests. In this case, the legal basis for transfer is Article 6 (1), sentence 1 (c) and/or (f) DSGVO.

    12. Data processing in third countries

    Prior to transferring your data to third countries outside the EU or the EEA as described above, we ensure that the recipient has an adequate level of privacy or that you give consent to the transfer of data, except where permitted by law in exceptional circumstances. An appropriate level of data protection can be guaranteed, for example, by the conclusion of EU standard contractual clauses or the existence of binding corporate rules (BCR). Please contact us via the communication channels mentioned in Section 14 to receive a copy of the specific guarantees for transferring your data to third countries.

    13. Duration of storage and deletion

    We only store your personal data for as long as necessary to fulfill the purpose, or until you withdraw your consent, provided you have given consent. If you withdraw your consent, we will no longer process your personal data unless its processing is permitted or even strictly required by the relevant statutory provisions (for example, in order to meet commercial and tax-related retention requirements). We also delete your personal data if we are obligated to do so for legal reasons.

    In addition, please refer to the details about the duration of storage of your personal data in the individual explanations in the previous sections.

    14. Your rights

    As a data subject, you have many rights with regard to the processing of your data. These are:

    • Right of access (Article 15 of the GDPR): You have the right to obtain information about the data we have stored concerning you.
    • Right to rectification and erasure (Articles 16 and 17 of the GDPR): You may ask us to rectify inaccurate data, and insofar as the legal requirements are met, delete your data.
    • Right to restriction of processing (Article 18 of the GDPR): Provided legal requirements are met, you may request that we restrict the processing of your data.
    • Right to data portability (Article 20 of the GDPR): If you have provided us with data based on a contract or consent, insofar as legal requirements are met, you have the right to receive the data you have provided to us in a structured, commonly used format or ask us to transfer it to another controller.
    • Right to object to data processing based on legitimate interests (Article 21 of the GDPR): You have the right to object, on grounds relating to your particular situation, at any time to the processing of your data by us, insofar as your objection is based on legitimate interests pursuant to Article 6 (1), sentence 1 (f) of the GDPR. If you exercise your right to object, we will cease to process your data, unless we can demonstrate compelling legitimate grounds for further processing that override your rights.
    • Withdrawal of consent (Article 7 of the GDPR): If you have given us consent to process your data, you can withdraw your consent to future processing at any time. This does not affect the lawfulness of the processing of your data up until you withdraw your consent. If you wish to revoke your consent to the use of certain cookies, please refer to our explanations in Section 4.
    • Right to lodge a complaint with a supervisory authority (Article 77 of the GDPR): You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your data violates applicable law. You may choose to contact either the data protection authority responsible for your location, place of work or location of the alleged breach, or you may contact our own data protection authority. The data protection supervisory authority responsible for us is the State Data Protection Commissioner for Baden-Württemberg (www.baden-wuerttemberg.datenschutz.de).

    If you have any questions about the processing of your personal data, your rights as a data subject or any consent that you have given, please contact our data protection officer using the contact details provided in Section 14. Please also contact our data protection officer directly to exercise your data protection rights. Of course, you can also contact us directly using the contact details given above (e.g., by email, letter) or at datenschutz@vita-zahnfabrik.com.

    15. Our data protection officer

    We have appointed a company data protection officer. You can reach him or her as follows:

    VITA Zahnfabrik H. Rauter GmbH & Co. KG 
    - Data Protection Officer -
    Spitalgasse 3
    79713 Bad Säckingen
    Telephone: +49 (0) 7761-562-0
    Fax: +49 (0) 7761-562-299
    E-mail: datenschutz@vita-zahnfabrik.com

    16. Security

    We take technical and organizational security measures to protect your personal data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. These security measures are correspondingly adapted to the latest technologies.

    The personal data you provide when you use our website is transferred via a secure, encrypted connection. We use Transport Layer Security (TLS) encryption protocol, which is more widely known by its predecessor's name, Secure Socket Layer (SSL).

    Our employees are committed to data secrecy.

    17. Changes

    Occasionally, it may be necessary to revise the content of this Privacy Policy. We therefore reserve the right to change it at any time. If your consent is required for a change, we will ask for it. We will also publish the amended version of the privacy policy here. You should re-read the privacy policy when you visit our website again.

    Last revised:  November 2022

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