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Microsites
VITA FACE 2017: Fotoshooting in 20er Jahre Kulisse

Hip locations in Berlin

The brand new VITA Face didn’t have a lot time to relax; work lay ahead right after checking into a design hotel close to Kurfürstendamm, where the photo studio was. The VITA team took care of matching frameworks at the sets. While Nađa relaxed with a massage, internationally renowned make-up artist Katrin Berger got to work. “It was absolutely pure magic! She managed to highlight my best,” Nađa said, delighted about her professional make-up.

VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio
VITA FACE 2017: Spreegraphenstudio

VIP feeling at the Spreegraphen Studios

Equipped with the proper outfit, the model met the photo artist. “We focused completely on Nađa’s personality taking the pictures. It was important for me that she feel good and comfortable and enjoy the session,” photographer Lars Kroupa described his method. From a photographic point of view, he wanted to “show an authentic, self-conscious and natural VITA Face which is easily recognizable.” Her first professional photo shoot was a big challenge for Nađa Ćuk: “I’ve never done something like that before! That’s why I was pretty nervous. But the whole team of VITA made sure the atmosphere was pleasant and relaxed. So we really managed to do a great job!”

VITA FACE 2017: Berliner Mauer
VITA FACE 2017: Berliner Mauer
VITA FACE 2017: Berliner Mauer

Set at the Berlin Wall

“We wanted to display as many facets of Nađa and Berlin as possible. So we chose special places in this town and were officially authorized to take photos,” Head of Corporate Communication and Public Relations at VITA Zahnfabrik, Björn Kersten, described the schedule for the second day. Looking for the ‘perfect match’ between Nađa Ćuk’s personality and the vibrate color schemes of Berlin, the team went to Friedrichshain by the rest of the wall which used to separate East and West Germany from each other. “We made Nađa waft in front of the Berlin Wall with a very long veil. Together, we created a magical moment here and now.” For Nađa, it was “a truly special place for a photo shoot.”

VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin
VITA FACE 2017: Streetlook Berlin

Street style in the center of Berlin

The team moved on to the next location. Kroupa had chosen the ‘uniting bridge’ at Berlin Friedrichstraße station to follow the setting of the ‘separating’ wall. Matching the new venue, Nađa was dressed in a street style look and made up accordingly. “Her character was supposed to blend with the scenery. In the end, some of the pictures even have a mystical flair.” The young dentist was also thrilled about the alternating backdrop: “Preparing sets at different hotspots in Berlin was a great idea. I had been to Berlin before, but I was given the chance to see the city from a completely new point of view thanks to the photo shoot.”

Traveling through time, back to the golden twenties

After the exterior shots were finished, the crew went to a trendy bar at the hotel Provocateur to use its authentic 20s-style setting. The inspiring environment made the team feel as if they were traveling through time. Style and outfit were chosen accordingly. The dentist was enthusiastic about the shooting: “This was my absolute favorite. I loved the pinkish, long dress. I looked like a big flower when it twirled around.” In the end, both team and model were exhausted but happy. “I’m looking forward to showing the photos to my friends and family. They will definitely be presented on our practice homepage.”

VITA FACE 2017: Zeitaler die goldenen 20er
VITA FACE 2017: Zeitaler die goldenen 20er
VITA FACE 2017: Zeitaler die goldenen 20er
VITA FACE 2017: Zeitaler die goldenen 20er
VITA FACE 2017: Zeitaler die goldenen 20er
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