The secret of VITA's success lies in the development and the systematic expansion of its existing core competencies. VITA's core competencies lie in the dental materials ceramic and acrylic resin in addition to the manufacture of artificial teeth as well as veneering and framework materials from these. VITA utilizes its clearly defined areas of business to increase the satisfaction and success of its customers with the objective of above-average growth on a medium and long-term basis. In these key areas of competence we are striving for market leadership.

Capability and Service

VITA enjoys a long tradition of customer service. In the words of Product Manager Eva Kerschensteiner: "Good products alone are not sufficient to achieve a successful partnership. It is equally important to help our customers – for example by means of training courses, telephone advisory services as well as other facilities – to attain growing, economic success."